Mobile and apps
Race for Life 2013
Cancer Research UK’s Race for Life is a series of 5k or 10k women-only fundraising events, which are raising money for research to help beat all 200 types of cancer sooner.
Brief: improve digital engagement with Race for Life participants
Concept: build a smartphone app to engage and support Race for Life participants
Why: increase the amount of money participants raise when taking part in Race for Life
How: identify business and user goals, design experience (features) to enhance UX, select agency and build team to deliver project
My role: UX, team management, agency management