Mobile and apps


Race for Life
 2013

race for life app iphone screenshot

Cancer Research UK’s Race for Life is a series of 5k or 10k women-only fundraising events, which are raising money for research to help beat all 200 types of cancer sooner.

Brief: improve digital engagement with Race for Life participants

Concept: build a smartphone app to engage and support Race for Life participants

Why: increase the amount of money participants raise when taking part in Race for Life

How: identify business and user goals, design experience (features) to enhance UX, select agency and build team to deliver project

My role: UX, team management, agency management

Results

The finished product is in the iTunes and Google Play stores.

racefor life app iphone  screenshot 2racefor life app iphone 3