Metrics and measurement
As a UXer and Product Manager I rely heavily on insight and analytics to inform what I do. I’ve been lucky enough to work with some first-class data scientists who have taught me way more than I ever thought I’d know about such things as weblog analysis, statistical abominations and the sheer power of well-managed numbers.
Here’s some of the things.
Event tracking (Google Analytics or otherwise*) at Zopa
Designed measurement frameworks and championed the in-house deployment of properly structured event tracking to enable user interaction analysis. Everyday we find a new use for this amazing data.
- registration process pain points and drop-offs (individual field interactions)
- loan calculator interactions
- on-site journeys
Measurement and analytics reporting framework at Cancer Research UK
Oversaw development of a framework to break down high level goals into chunks and associated deliverable actions and KPIs.